Producers Foundation Certificate Course – All You Need to Know about Producing Your Film! A 5-Week Intensive Course!

Event Date 5 Tuesday Evenings beginning September 10th, 2019 (6pm - 8pm)
Location Live In-Person Class, or ONLINE
Save Listing

Hi everyone,


Here’s a great course – the PRODUCERS FOUNDATION CERTIFICATE COURSE – on everything you need to know about getting your movie funded, made, and seen!


As always, there’s a great discount for, and feel free to forward if you know anyone who might be interested – details are below!


Good luck, have a great day, and don’t forget to dream big!




Jeffrey R. Gund

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Top film consultant and producer of 30+ feature films:  The Merchant of Venice starring Al Pacino and Jeremy Irons, Stander starring Thomas Jane and Deborah Unger, and 2 Jacks starring Danny Huston, Jack Huston, Sienna Miller.




Financier / sales agent of 70+ feature films and TV series with a combined spend of over US$300M+ worth of production:  Head In The Clouds (Charlize Theron, Penelope Cruz), Napoleon TV series on A&E Network.




Counsel to D’Alessio Law Group

Experienced in all areas of intellectual property and entertainment and tech law, and assists clients with entertainment, gaming, tech, advertising and sponsorship, Internet and social media law.



IN PERSON in West Hollywood


LIVE ONLINE with Streaming Video!


watch after each class on VIDEO-ON-DEMAND!



5 Tuesday evenings


TUESDAY, September 10th, 2019

6pm to 8pm

and continuing for 5 Consecutive Tuesday Evenings – through October 8th, 2019




This 5-part evening course on Producing is comprised of classes which answer specific questions and explores the opportunities producers have.  It gives participants an insider view of the film industry by providing the essential skills and knowledge required for both creative and physical production.  Courses each week emphasizes financing, marketing, budgeting and scheduling, talent attachments, and legal contracts.


Who should attend?
Writers, directors, producers, actors, filmmakers, cinema lovers, or ANYONE with an interest in how movies are made and who seek a basic introduction to the filmmaking process.


“The Raindance producer’s class taught by Julia Verdin is one of the best courses I’ve ever taken as she teaches from a myriad levels of experience.  She gets down to the nuts and bolts immediately with details of what it takes to produce a movie including, but not limited to, finding financial film incentives, bond insurance, dealing with sales agents in a savvy way, the promo pack with guest speakers also with many years behind them.  I took a lot of notes which I refer back to and she’s very personable and open to questions.  A producer with a heart ❤ of gold.”

     — Elizabeth Rockett, Writer




WEEK 1:  Creating A Business Plan

Once you have created your potential cast list, settled on the next hot director, and found that absolutely terrific script, you need to prepare a plan of attack to get the money to shoot your film.
This evening workshop will run through the basic essentials you will need, both to present your project to industry investors, as well as how to present your project to private investors.


–  What do you need for your project to be financeable?

–  Structure of a business plan

–  Using visual aids

–  Understanding sales estimates and income streams

–  Money flow explained

–  Profit participation


WEEK 2:  Basic Legal Contracts

Once your film is finished and ready to be sold, you will have to show the “chain of title” to any prospective film buyer. If you fail to do this you will never be able to sell your film.
In this evening crash course, the basic talents’ (ie. writer, director, actors) contracts are explained. View it as health insurance for filmmakers!


–  Key negotiation points explained

–  Understanding chain of title

–  Who and what should you have contracts with

Guest Speaker:  Luanne Morrow, Attorney


WEEK 3:  Budgeting and Scheduling

Simply put, a film budget is a list of all the stuff and people you need to make your film, and a schedule is when and where you need it.  Always considered the boring bit by film producers and directors, the budget and schedule are the spines of any production.  If you get the budget (the money part) wrong, your film will stall half-finished without cash.  Get the schedule (the time) wrong, and your film will suffer – either from loss of quality or remain unfinished because you have run out of time (and budget!)  This evening explains how scripts are analyzed and whipped into shape budget-wise and schedule-wise.


–  Script breakdown

–  Assessing prices

–  Union vs non-union

–  Creating a do-able schedule


WEEK 4:  Marketing And Selling Your Film

The essential task for filmmakers is creating a marketing plan for your film.  Learn how to utilize the trade press, consumer press and film festivals to turn your film (and yourself) into this year’s cult classic.  Learn how to approach film festivals and film markets with a strong press kit that will enhance the commercial potential of your film.  A special feature will be the use of social media to create interest in your film, with a live demonstration.


–  Creating the marketing assets you need to sell your film

–  Writing a good logline/synopsis and getting good photos

–  Creating a press kit

–  Film festivals explained

–  The role of film markets

–  How to approach sales agents

–  Finding the best distribution

–  Protecting yourself and your money from shady distribution deals


WEEK 5:  Film Financing

You need some cash to make your short or feature.  This crash course will run through the basic financing tools available for any business, not just the film business.  These tax-efficient finance structures make certain states in the US and certain countries very attractive places to raise money for film production.  Find out how they work and how to utilize them.


– State/government funding and tax credits

– Private investors

– Pre-sales and co-productions

– Product placement

– Crowdfunding

– New financing options

– Deferrals

Guest Speaker:  Jason Piette, Financier / Sales Agent



PREMIUM and PRO InfoList Members – use the link below especially for and get $40 OFF!!  That’s just $229 (normally $269!) for a 5-week long course with veteran producer Julia Verdin!

UPGRADE NOW (or log in to your Premium/Pro Account) so you can take advantage of this special offer!


Or, skip the upgrade and pay regular price –


Register now at the link below at the $269 rate:


Location for LIVE EVENT:

Rough Diamond Productions
1424 N. Kings Road
West Hollywood, CA 90069


Information for Online or VOD:

Provided upon registration.




“I want to thank Julia Verdin for her support.  I took Producer’s Foundation Certificate course with Julia, and her guest speakers Charles Berg and Mark Stolaroff. It made me feel like I could do this.  And, voila! Here’s my film, ANGELITO IN YOUR EYE, starting the festival circuit by first entering Los Angeles Independent Film Festival Awards as an official selection!”

     — Judy Sandra


“You deserve a big applause for connecting creativity to passion by your awesome productive curriculum, classes and support to your students and alumni all over USA and world.  Julia Verdin’s Producing course was a big boost to my career.  I had no background in filmmaking and this is where Raindance stepped in by offering me their best support and constantly mentoring me during this course.  I highly recommend the classes by Raindance for both first timers and established filmmakers to update their knowledge.  I dedicate our award to Ms Verdin and Raindance LA.  Thank you so much Julia and Raindance!”

     — Rand Sinha




JULIA VERDIN is a British film producer and Founder of Rough Diamond Productions, and has established herself as one of Hollywood’s leading independent producers, with over 30 critically acclaimed feature films produced to date.


Julia is best known for producing the Sony Classics releaseSony Classics release The Merchant of Venice, directed by Michael Radford, starring Al Pacino, Jeremy Irons, and Joseph Fiennes; as well as theatrical releases including the Newmarket release Stander, starring Tom Jane, Deborah Unger, Dexter Fletcher, and David O’Hara, directed by Bronwen Hughes;  and and the Breaking Glass release 2 Jacks, based on the Leo Tolstoy short story “Two Hussars,” directed by Bernard Rose, and starring Danny Huston, Jack Huston, Sienna Miller, Jacqueline Bisset,  She also produced Riding The Bullet, based on a Stephen King story, directed by Mick Garris, starring David Arquette, Jonathan Jackson, Erica Christensen, and Barbara Hershey.


Other recent films include the Lionsgate release The Least Among You, starring Lou Gossett Jr., Lauren Holly, and William Devane, which premiered on Showtime and was featured in many major festivals.  The film was nominated for the 2012 NAACP Awards for Outstanding Television Movie and Best Lead Actor.  Born of War, directed by Vicky Jewson, and starring James Frain and Sophia Black D’Elia was sold to Lionsgate and Arclight.


Julia is based in Los Angeles, and still maintains a base in London.  She founded and has been running Rough Diamond Productions since 1995.  She served as a Director on the Board of BAFTA (British Academy of Film and Television Arts) from 2006 to 2016 and wrote the successful guide to indie film producing Success in Films now on many college reading lists and read by filmmakers and students around the world.  Julia regularly consults for filmmakers and has helped get many indie films into production.


JASON PIETTE is a producer and film financier with over 50 movies and TV series to his name, including the $25M The Merchant of Venice starring Al Pacino and Jeremy Irons; Head In The Clouds ($20M) starring Charlize Theron and Penelope Cruz, (both for Sony Pictures Classics); the $33M Napoleon TV series for A & E in the United States; Perfect Creatures ($11M) for Twentieth Century Fox; independent American features such as Mark Pellington’s I Melt With You for Magnolia Pictures; and cult classic, part crowdfunded Iron Sky for Entertainment One.  Before co-founding Disrupting Influence Jason also worked on the $300 million Movision Film Fund.  Jason is a graduate of Cambridge University.


LUANNE MORROW is based in Los Angeles, and serves as of Counsel to D’Alessio Law Group on Canadian Entertainment Law.  LuAnne is a commercial media and branding lawyer and registered Canadian trademark agent.  She is experienced in all areas of intellectual property and entertainment and tech law, and assists clients with entertainment, gaming, tech, advertising and sponsorship, Internet and social media law.  She has worked with producers, artists and financiers, and brings a practical approach to deal making.



Register now at the link below at the $269 rate:


For questions or more information:

Tel:  (323) 848-2900




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