Juan Fajardo

Personal Bio

Xpression (aka Xpression The MC) is an award-winning rapper, songwriter, author, and creative director from Indio, California—operating at the intersection of music, culture, and influence. As founder and architect of Kryptic Reign Music LLC, he is known for razor-sharp lyricism, cinematic storytelling, and a calculated presence that moves both on-stage and behind the scenes.

His catalog includes high-profile collaborations with Peter Dante (of Adam Sandler film fame) on the hometown anthem “Indio”, CyHi The Prynce (G.O.O.D. Music / Kanye West), KXNG Crooked, Chino XL, Cassidy, Bizzy Bone, Mellow Man Ace, and more—placing Xpression in rare creative circles that bridge hip-hop, film, and culture. His critically recognized album The Write Path further solidified his reputation as a visionary artist whose work blends introspection, strategy, and legacy.

Beyond music, Xpression functions as a power operator within the industry. Through Kryptic Reign Music, he provides artist management, public relations, branding, consulting, digital distribution, red-carpet placement, press runs, playlist campaigns, and event coordination, quietly shaping careers while maintaining creative control. The company also operates as a full production and film entity, delivering high-level visuals, documentaries, and cinematic content for artists and brands.

He is currently branding and managing the rising platform of his daughter, Athena Reign (@athenareignofficial), while expanding into culturally rooted comedy under @netafooserio, using humor as a vehicle to spotlight Mexican identity, family dynamics, and everyday truths. As a professional photographer and videographer (@lensendary), Xpression controls both the narrative and the visuals—rarely seen, always felt.

Calculated. Connected. Cultivated.

Xpression isn’t chasing visibility—he’s building a system.